Welcome to China Marketing Research Center

	The latest book of CMC --25 Years of Marketing in China-- is published by Hua Xia Press. (2004.09.15)

	The project A Research Report on the Status and Development Trends of Zhuhai Environmental Related Industries, held by CMC, is highly commented by the Zhuhai Environmental Beureau. (2004.08.06)

	The latest work of Prof. Taihong Lu, Unscramble the Marketing in China, is published by China Social Sciences Press.(2004.06.24)

	Consumer revolution of China OCG (by Prof. Taihong Lu), which focuses on the consumer behavior of the Only-Child Generation, is republished by Economic Daily. (2004.05.28)

	Recounting the ebb and flow of beer industry, China's beer of the Century, another great effort of CMC, will be published. (2004.05.25)

	Prof. Taihong Lu delivers a lecture, challenge to local brands in the new century, on the forum of Globalization and competitive edge of brands. (2004.04.24)

	International scholars express their interests in Chinese consumer behavior and their wish to work with CMC. They are Professor Del Hawkins, University of Oregon, Professor Michael Solomon, University of Auburn, Dr K. Brewer Doran, University of Lasell, and professor Jim Blythe, University of Glamorgan.

	9th Best Practices Forum on Marketing by CMC: How P&G Build Brands Covering the brand management concepts/strategies, including a few case studies. (2004.04.15)

	Congratulate on winning the 21st GMC CMC master Jianhui Gao and the team Storm wins the world champion of the 21st Global Management Challenge. (2004.03.29)

	Sidelights of High-level Forum on Marketing Innovation of China's Beer. (2004.02.27)

	Congratulate on the success of the High-level Forum on Marketing Innovation of China's Beer. (2004.02.25)

	Congratulate on winning the 21st GMC in China. CMC master Jianhui Gao and the team Storm wins China champion of the 21st Global Management Challenge. (2004.01.10)

	Largest Events of CMC in 2003.

	Marketing in China: a Report of Marketing in 2003 has been listed on the list of the best seller again. (2004.01.02)

	CMC members climb Guangzhou Lotus Mountain on New Year's Day (2004.01.01).

	Prof. Taihong Lu delivers a motif lecture on invitation on the "Wuyi Forum of Chinese enterprise marketing 2003" (2003.12.21)

	Prof. Taihong Lu gives a thematic speech on the "Marketing Grand Ceremony 2003: Marketing Annual Meeting of China" held in Beijing. (2003.12.14)

	CMC has successfully held "CMF Serial Forum of China Marketing Front". (2003.12)

	Mediaes such as People's Daily·International Finance News, Dayoo.com and People's Daily·Market Daily recommend Marketing in China: a Report of Marketing in 2003.

	Congratulate on several CMC members’ acquiring the Excellent Graduate Student Scholarship of Sun Yet-Sen University (2002-2003).

	Win Weekly reports the schoolteaching of Prof. Taihong Lu to EMBA students, with the title "Strategy Focus of China Marketing Creations". (2003.9.20-21)

	CMC leave for Hongkong to attend CMC research results conference "Establish a Brand in the Inland of China" and the seminar "Win the Inland Market with A Brand".

	CMC leave for Guiyang to attend "Representative Conference of China Marketing Research Association of higher learning Institution (2003 annual meeting)".

	Congratulate on degrees acquiring of CMC members: Zhiming Zhou gets the doctor's degree, Qing Wang gets the master's degree and another six members get the MBA degrees.

	The Searching result of CSSCI(Chinese Social Sciences Citation Index) database shows that there are 34 literatures by CMC director Prof. Taihong Lu have been cited in the year 2000 and 2001, which amount to 80 piece-times. The time span of cited literatures is as long as 19 years (1982-2000).

	CMC researcher Guangzhi Zhao (doctor of University of California, Irvine) and his colleague have their paper "What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes" published in the international core marketing periodical Journal of Manketing Apr 2003, Vol. 67 Issue 2.

	CBC (Consumer Behavior Research in China), the branch organization of CMC, has been founded in Guangdong University of Foreign Studies.

	A Local Study of Brand Characteristics Dimensionality by CMC Doctor Shengbing Huang and Prof. Taihong Lu has been published in the brand column of Nankai Business Review NO.1, 2003. (2003.04)

	Brand Theory Basing On Brand Relation: Investigation Model and Prospect by Prof. Taihong Lu and Dr. Zhiming Zhou has been published by Business Economics and Administration No.2, 2003 as a special article.

	CMC Graduate student Yong Qi acquires the W.T.Chan Scholarship supported by Lingnan Fund, and will leave for University of California, Los Angeles this July to study there. There’re over 500 applicants in all and only two has passed the tests. (2003.04.20)

	CMC director Prof. Taihong Lu writes inscription for the Maketing Professional Authentication Training of China on invitation: "Professional training is a foundation of promoting marketing ability of China".

	The publication of CMC Marketing in China: a Report of Marketing in 2002 has been adopted for teaching material and chief reference book by many universities.

	Yangcheng Evening Paper carries on a special interview to CMC director Prof. Taihong Lu recently.

	8th Best Practices Forum on Marketing by CMC: "Localization Strategy and Puzzle of Marketing Channel" by Mr. Qing Wei, the general manager of From Idea to Action Training Company.

	Top 10 important events of CMC in 2002.

	Sales and Markets and Sales and Markets and International advertising will successively publish Marketing Pulse of China in 2002, Advance History of Marketing in China 2002 and Perspective of China Focal Industry in 2002, reflecting the in-depth scan and understanding of marketing in China by CMC. will successively publish Marketing Pulse of China in 2002, Advance History of Marketing in China 2002 and Perspective of China Focal Industry in 2002, reflecting the in-depth scan and understanding of marketing in China by CMC.

	Localization Thinking: Rescue China Marketing, which has been published by Economic Observer, cites views of Marketing in China: a Report of Marketing in 2002 edited by Prof. Taihong Lu many times.

	Investigation of Brand Relation Index Model by CMC doctor Zhiming Zhou has obtained subsidy from Sasakawa Young Leaders Fellowship Fund Program for doctors' creative research.

	The CMC team comment on marketing in China in the year 2002: Marketing Pulse of China ---- Perspective of Four Major industry, published by South City Daily. (2002.12.8)

	Marketing in China: a Report of Marketing in 2002 enters the list of best selling of November in Shanghai and Guangzhou.

	The survey report of the CMC series, Management Belief of Restaurant in Macao by Dr. Shaohong Wu, has been published.

	Dr. Shengbing Huang of CMC, research manager of Research International China , has acquired the P&G Thesis Award given by China Market Research Association.

	Several CMC members, Dr. Zhiming Zhou, Qing Wang, Qiming Luo and Weifeng Tan, have respectively acquired the Excellent Graduate Student Scholarship of Sun Yet-Sun University(2002),HASEE Computer Scholarship(2002)and Guanghua Scholarship(2002). CMC full-time graduate students have acquired graduate student scholarship for 18 person-times in all these years.

	The paper of CMC doctor HaiZhong Wang,The Influence of Customer Ethnocentrism on Buying Home-made Goods: A Demonstration Research in China, has been accepted for meeting paper by the international meeting "The Eighth Asia Pacific Management Conference-Indigenizing Globalization Strategy in the 21th Century" presided by City University of Hong Kong on 15th -17th of November.

	The newest great effort of CMC Associate Prof. Jiaxun He, Advertising case study course: Trend and strategy, has been printed by Fudan University Press. (2002.10)