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International master of marketing Prof. Philip Kotler awarding
Prof. Taihong Lu
the Kotler Marketing Award-Theory in Otc,2001. And
Prof. Lu is the first and only winner of the Kotler Marketing Award-Theory in China.
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NEWS
The latest book of CMC
--25 Years of Marketing in China-- is published by Hua Xia Press.(2004.09.15)
The project
A Research Report on the Status and Development Trends of Zhuhai Environmental Related Industries,
held by CMC, is highly commented by the Zhuhai Environmental
Beureau. (2004.08.06)
The latest work of Prof. Taihong Lu,
Unscramble the Marketing in
China,
is published by China Social Sciences Press.(2004.06.24)
Consumer revolution of China OCG
(by Prof. Taihong Lu), which focuses on the consumer behavior of the Only-Child Generation, is republished by
Economic Daily.
(2004.05.28)
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