Sports Marketing
( including Basic book and Olympic book)
Marketing in China: A Report of Marketing in 2002
Hongkong edition of Marketing in China: A
Report of Marketing in 2002
Marketing in China: A Report of Marketing in 2001
(Taiwan Edition
and Japan Edition have also been published)
Taiwan edition of
Marketing in China: A Report of Marketing in 2001
Multinational Corporation Marketing in China(2002)
Hongkong edition of
Multinational Corporation Marketing in China(2002)
Blue wisdom！！An Eye into the Multinational Advertising Corporations
Integrated Designing of Brand
( subsidized by the
National Natural Science Fund
and the Ninth Five-Year Plan
Projects of National Education Committee )
Effective Sales Promotion
( reprinted three times,
won the first prize of the Excellent Management Works
issued by the Guangdong Marketing Institute)
A Course of Internet Marketing
( the first text book for internet
marketing in China )
