Preface: Will China's Market Change the International Rules?
PART 1 Unscramble the Marketing in China
CH1 Unscramble the Marketing in China
CH2 Transform Marketing and Marketing Transformation
CH3 Innovate the Marketing in China
CH4 The Differences among Chinese Consumer Behavior
CH5 Researches on Brands and Advertisements in China
CH6 Researches on Marketing Channel in China
PART 2 Understanding the Western Marketing
CH7 A Review on Marketing in the Last Century
CH8 The Soul of Marketing Theory
CH9 Western Researches on Brand Theory
Appendix Lu Taihong's Works and Main Lectures on Marketing Management (1990-2004)
