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Professor Taihong Lu
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Founder--Professor Taihong Lu
Professor Lu is an international marketing scholar and PH.D.
supervisor of Zhongshan University, director of CMC; the first and only winner of the Kotler Marketing Award！Theory in China. He has been a member in the appraisal meeting of the management subject of the Seventh National Natural Science Fund, and enjoyed the governmental allowance awarded by the State Department for his outstanding contributions. He has directed a series of national research projects such as Contemporary Brand Management Research consigned by the National Natural Science Fund, Contemporary Brand Equity Theory and Strategy Research for the National Education Committee, and the Innovation in China of the Brand Evaluation Method of Positivism for the National Education Department. He has won the first prize of the social science works awarded by the National Education Committee, as well as several other academic awards from the National Science Committee and the National News Publishing Office. He is a standing director of both the China Marketing Institute and the China University Marketing Institute. His name is in the International Leaders In Achievement, 3rd Ed and Dictionary of International Biography 24th Ed. |
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International master of marketing Professor Philip Kotler awarding Professor
Taihong Lu the Kotler Marketing Award-Theory
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